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Shiftwear shoes are made of powered, flexible, curved displays, visible in daylight. The display is waterproof and charges just by walking around. In the past we already saw personalised clothing, like for example shoes from Nike. But these shoes have more than just a personalised print. The screen makes it possible to send out your very own message, visual, animation or video. This next step in technology gives you the ability to show the world your own visual, animated creations. Just use the app, and create your own animations. You can even sell your animations to others.
So.. Technology, personalised and do it yourself. But why do we want these shoes? We want to show the world how cool we are? What we can make ourselves these days. Because we can make a lot, even if you are not educated. Everyone can be an artist. So if everyone can be an artist, are there even any artists left?
Wearable technology, it is strange thing if you think about it. Technology is already all around us all day long, so why would we also need it in our clothes? Doesn’t that get a little too far? The creators of Shiftwear wouldn’t agree with me at all, because now wearable tech seems to go mainstream.
Wearable technology has always got this kind of futuristic image. We saw it on catwalks, in concepts and ideas, but it never really got mainstream. At least not for an affordable price. But it looks like these days belong to the past, because for $ 499,- these Shiftwear shoes are yours.
SHIFTWEAR
Video: Shiftwear, see how it works
Photo: Use the app to design your animation